Framework for Marketing Management?is a concise, streamlined version of Kotler and Keller?s fifteenth edition of?Marketing Management?, a comprehensive look at marketing strategy. The book?s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The?Sixth Edition?approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text
Author(s): Philip T Kotler, Kevin Lane Keller
Publisher: Pearson, Year: 2016