Business and Administrative Communication (BAC)?is?flexible, comprehensive & up-to-date, specific & interesting.?BAC?uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.
BAC?conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short -?Connect + BAC = An effective communicator
Author(s): Kienzler, Donna S.; Locker, Kitty O.
Publisher: McGraw-Hill Education, Year: 2015