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The Why of the Buy: Consumer Behavior and Fashion Marketing 2nd Edition

$80.00 $16.00

New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet
~ Added discussion of Omnichannel retailing in Chapter 13
~ Expanded and updated coverage of technology, ethics, and social responsibility
~?What Do I Need to Know About ???list the objectives of each chapter and provide a roadmap for study
~ More than 20% new photos all in full color

Chapter Features
~?Let’s Talk?features throughout each chapter encourage students to relate the topic to their experiences and observations
~?Case in Point?and?Point of View?box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics
~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings
~ Summaries, Key Terms, Questions for Review and Activities

ISBN-13:?9781609018986
ISBN-10:?1609018982

Author(s): Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill

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Description

New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet
~ Added discussion of Omnichannel retailing in Chapter 13
~ Expanded and updated coverage of technology, ethics, and social responsibility
~?What Do I Need to Know About ???list the objectives of each chapter and provide a roadmap for study
~ More than 20% new photos all in full color

Chapter Features
~?Let’s Talk?features throughout each chapter encourage students to relate the topic to their experiences and observations
~?Case in Point?and?Point of View?box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics
~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings
~ Summaries, Key Terms, Questions for Review and Activities

ISBN-13:?9781609018986
ISBN-10:?1609018982

Author(s): Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill

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